Education
University of Colorado May 2022
M.S. Sports and Entertainment Marketing
San Diego State University May 2018
B.A. Graphic Design, Minor Digital and Social Media Studies
Internships
Athletes First, Graphic Design Intern
Summer 2019
Officialize, Graphic Design Intern
Spring 2018
Skills
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe AfterEffects, Microsoft Suite, Mac OS Suite, G-Suite, Social Media, Wordpress, Squarespace, Web Design, Layout Design, SPSS, Google Analytics, Mailchimp, Sales, SEO Keywords, Data Analytics, Google Keywords, Marketing Strategy Development, SproutSocial, HootSuite, Brand Development, HubSpot, Wrike, Growth Marketing, Inbound Marketing
Certifications
Inbound Marketing Optimization
HubSpot Academy
LinkedIn Learning
HubSpot Academy
Marketing Strategy: Competitive Intelligence
LinkedIn Learning
Business Analytics: Marketing Data
LinkedIn Learning
Marketing Analytics Foundation
LinkedIn Learning
Advanced Google Analytics 4 (GA4)
LinkedIn Learning
HubSpot Academy
SEO
HubSpot Academy
Philanthropic Work
The Animal Pad, Graphic Designer
2019-2021
Denver Cat Cafe, Foster
2021-2024
Full Time Experience
Precision Home Services, Head of Marketing
November 2024 – Present
Drive explosive website growth, increasing web views by 5,571% YoY, sessions by 6,808%, and active users by 4,304% through a full-funnel SEO, content, and UX overhaul.
Elevate on-site engagement with a 67.8% increase in average session duration by optimizing site architecture, improving conversion paths, and launching high-intent landing pages.
Scale brand presence across social platforms, boosting followers by 79% YoY, impressions by 1,078%, reach by 839%, and engagement by 1,104% through data-driven content and creative strategy.
Build and execute a multi-channel marketing strategy that generates triple-digit lifts across all digital KPIs, fueling lead generation, brand visibility, and customer acquisition.
Increase overall engagement rate by 208.75% YoY through refreshed content strategy, targeted segmentation, and creative testing.
Improve email open rates by 11.2% and click-through rates by 0.4% YoY by elevating subject line strategy, segmentation, and message personalization.
Lead end-to-end content creation across social, web, print, email, and paid media, ensuring brand consistency across platforms.
Direct brand development across campaigns, landing pages, social creative, and digital assets to ensure cohesive storytelling and consistent visual identity.
Conduct A/B testing, trend research, and competitor analysis to refine content strategies and maximize performance across channels.
Barnes & Noble, Social Media Manager
October 2024 – Present
Manage the store’s social media presence, creating trend-driven, engaging content that showcases new releases, promotions, events, and BookTok favorites.
Grow the store’s online community with a 1% MoM increase in followers and a 45.8% MoM rise in profile visits through consistent posting and optimized content strategy.
Drive visibility with a 558.2% MoM surge in impressions and a 473.33% MoM increase in engagement by leveraging reels, localized storytelling, and in-store video content.
Increase post volume by 167% MoM, implementing a structured content calendar that blends events, front-of-store displays, curated picks, and seasonal campaigns.
Boost retail performance with a 16.78% MoM increase in featured title sales and a 13.2% MoM rise in rewards and premium memberships through targeted promotions and compelling CTAs.
Curate book recommendations, thematic tables, and merchandising displays informed by sales trends, customer behavior, and publisher priorities.
Support book launches and community engagement, contributing to a 23% increase in event attendance through coordinated social content and in-store activation.
Monitor industry trends, publishing news, and pop culture shifts to anticipate customer interests and inform both content and merchandising strategy.
Collaborate with store leadership to implement local marketing initiatives aligned with national campaigns and regional sales goals.
STN Digital, Marketing Manager
November 2022 – August 2024
Created and scheduled diverse content across major social platforms, boosting organic impressions by 180.11% YoY and website sessions by 20.55% YoY.
Aligned social content with Sales team efforts, driving 36% of total sales.
Spearheaded the creation of 18 gated content pieces, generating 300+ qualified leads.
Managed content output, including blogs and newsletters, ensuring quality and consistency.
Collaborated cross-departmentally to produce trend-driven content.
Increased social media posts by 47% in 2024, with engagement per post rising 83.6% YoY, and follower base increasing 129.5% in 2024.
Secured 16 wins/finalist placements out of 21 award submissions.
Corefact, Production Designer
February 2020 – November 2022
Delivered custom marketing assets for REALTORS®, including postcards, fliers, and business cards.
Spearheaded the Social Share program in collaboration with a small team, resulting in 300+ assets added to a library in the first year.
Created tailored year-long campaigns aligned with each agent’s brand.
Provided copywriting and prepped files for printing.
Identified visual solutions to improve under-performing marketing assets.
Supported Senior Designers with logos, product packaging, and various design needs.
Met with peers to provide feedback and enhance design quality.
EnneBi Communications, Account Manager
November 2018 – December 2019
Maintained client satisfaction and built long-term relationships with new clients, increasing retention rate by 7% YoY.
Collaborated with the Senior Designer to create custom large print assets, including truck wraps and restaurant murals.
Developed content calendars and collaborated with clients to create marketing campaigns.
Produced original print and digital designs, including menus, banners, and website mock-ups.
Assisted in photoshoots and created high-quality marketing assets.
SDSU Football, Social Media and Content Lead
January 2016 – May 2018
Developed visual content to align with university brand guidelines.
Managed live game day coverage with real-time updates, highlights, and fan engagement.
Increased follower base by 78% through active community engagement.
Partnered with coaches, players, and stakeholders to create content highlighting the team's achievements and culture.
Led a team of interns in supporting recruiting efforts and game day events.
Freelance Experience
Marketing and Social Media Manager
January 2019 – Present
Various companies include Orangetheory Fitness, Sangre Azul, and WaxedByMarj on a contract basis.
Develop and maintain a structured content calendar for consistent campaign execution.
increased sales by 7% YoY for Sangre Azul through organic social
Manage social media presence, increasing follower growth and engagement rates across platforms.
Increased engagement by 64.70% across all platforms for Dorado Surfaces.
Collaborate with teams to ideate and execute marketing campaigns aligned with brand objectives.
Increased new member joins by 33% at Orangetheory Fitness for the Kickstart Your Health campaign.
Craft email marketing campaigns to drive retention and conversion, using tools such as HubSpot, MailChimp, and Buffer.
Track metrics and KPIs, presenting insights to executives and stakeholders
Write blog posts and press releases to support brand messaging.
Blog posts published for Dorado Surfaces led to an increase in website traffic of 242.86% YoY.